The products in the Solid Gold line have been developed via a holistic approach to animal nutrition, which by definition involves consideration of the 'whole' body system and all the individual components which comprise it.

The body is viewed as an inseparable structure, which is fundamentally sound. Nutritional support is given, which does not aim to cure, but to assist the body in helping itself and returning itself to 'normal'. By using natural ingredients and avoiding substances which are believed to cause harm or in some way aggravate otherwise healthy animals, Solid Gold developed a nutritional support system which promotes and maintains optimum health and vitality. The end result is an enhanced state of general wellbeing which facilitates increased resistance to disease.